America, Grow Up Billboard

AHF launched this election-themed public awareness campaign in May 2016 in the midst of a stream of announcements from health agencies reporting rising STD and HIV incidence rates in the U.S. The artwork begins with a timeworn American flag inspired by U.S. artist Jasper Johns’ Flag painting, an iconic national work signifying a resilient nation that has withstood countless challenges. The campaign’s key message, “America, Grow Up. Use a Condom” is presented in all caps, a direct nod to the urgency of the call to action.