Why Worry? Billboard

AHF launched a Zika virus public awareness double-billboard campaign in Florida following the Center for Disease Control and Prevention’s (CDC) unprecedented travel warning for a Miami neighborhood after a handful of Zika infections were found in individuals who had been bitten and infected by local mosquitos. The double billboard featured the image of an unfurled condom on each side and the words “Prevents Zika Transmission” and “Why Worry?” superimposed over the images. A cutout of a large mosquito was perched at the top of the billboards. Following their placement, the billboards received significant praise from the Florida Department of Public Health which applauded their important and impactful message.